Digital Marketing is just a tech skill right? I think not. It is a great tool for mega impact. Whole nations can be made or marred by the information they consume. This is why Content Creation is so much more than just a vocation. The lives and destinies of people literally depend on words. With the right inspiration, we can birth strategies that are designed to take over the sectors for the purpose of changing the lives of people in that sector.

The Task Brief for week 5 read:

Choose a small brand and develop a Go-to-market strategy with actionable points. This should include social media strategy, content, email marketing campaigns with sendinblue or omnisend

We met by 9pm on Google Meet to discuss and after much deliberation, we arrived at two options: Amazon's segment startup in Nigeria as our first choice and Habari by @GTBank as our second choice. Of course, our ever-capable leading Leader drew up a task schedule and work started in earnest.

In this week, my Team and I received the energy to carry a world-sized project with a goal to impact the lives of people positively. We stepped out of our comfort zones and dared the impossible, something that seemed too far to reach. Something some thought was too big a bite to chew but we dug in deep and bit hard. The result is a well designed Go-To-Market Strategy for @Amazon's startup-segment in Nigeria.

The GTM Strategy features an executive summary, customer insights, value proposition, competitor analysis, marketing strategy, social media strategy, email marketing strategy, paid promotion and so much more. It was a thirst for excellence that saw this project through to completion. Despite our busy schedules and many other engagements, my Team and I still pushed ourselves beyond the limits just so we could deliver worlds-class material.

I celebrate Side Hustle Portfolio Team 4 members for cohort 5.0, 2022. Your commitment to the cause is truly astounding. We have grown so much and I am so proud of the Digital Marketers and Content Creators that we're becoming. But don't relax just yet, we're just getting started out. We're hitting the ground running!

Some of the content we made for the #amazoninvasion campaign.

Thank you Side Hustle for the opportunity you availed us at such a time as this.

We would also like to thank you ,dear reader for your consistency and heart-warming support. I'm sure by now you're wondering who the personalities behind the World-Class series are. Don't worry, we'll be unveiling ourselves on the week to come.

For now, do take care and keep celebrating!

Blessings!